The main things that companies think about when buying boxes to sell to consumers as additional items for them to place their purchases into, are their appearance, cost, and reliability. Of course, no one wants to buy an unattractive box and so yes, ensuring that the boxes look good is an important part of selecting what stock you want to sell at your business. Whether it's matte, shiny, sparkly or even textured, you will want to purchase stock that will catch the eye of your consumers and go down well with them too.
What to know when buying a box
Beneath the appearance of a box is something else that you will want to take into consideration when purchasing this stock. This is referring to what the box is actually made of and so it is recommended that you also take a look at the material (or materials) that are used in the creation of the box.
A box that holds gifts is typically classified according to the materials used to create it. Some are made from paper, some from cardboard while others are made of plastic. You can even find some made from glass. The material that ends up being used will impact the target market of the box being sold, as different consumers have different requirements when it comes to boxes used for gifts. Not all gifts are the same and some will require a different gifting box than others. For example, a metal gift such as a piece of jewellery wouldn’t bode well in a glass box.
Another reason why the material of the box is important as it will greatly impact your customer satisfaction. Not all material is made equally. Take a cardboard box, for example, some cardboard materials are less reinforced than others and some pieces of cardboard are thinner than other pieces. Although this can be a purposeful choice, most of the time using the thinner cardboard is an economic choice as it is cheaper to source and purchase.
The benefit of this is that the cost per unit will be less than other alternatives, meaning that you can price it at a lower price for our customers, therefore, making them more likely to purchase it due to a more affordable price.
Yet the disadvantages of poorer quality cannot be ignored. As well as being more prone to damages to your business during transportation, once your customer has purchased it there is a higher chance that they will too face issues with it. Although it wasn’t you who made the poor quality boxes, your customer may want a refund and regard your brand as low quality too. Also given that you purchased the gift boxes wholesale, you will also be left with a surplus of poor quality stock. This is not something that any business wants to deal with.
How can you avoid this?
One simple solution to such an issue is to purchase boxes made from other types of more durable materials. This even includes cardboard. As stated above, there are different grades of this material. Rather than investing in a thin piece that is likely to break, purchase a box that has thicker cardboard or is reinforced. This is a much safer bet and is likely to keep your customers more satisfied than the cheaper alternatives.
Another material that is on offer is plastic. Plastic has been a longstanding popular material used all over the world for a variety of different purposes. Yet it should be said that whilst plastic is longer lasting and more durable than paper or cardboard, it is not a sustainable option.
Plastic has negative effects on the environment and so if your loved one is passionate about being sustainable then this may not be your best bet. Instead, a cardboard box may be a better option to go for. However, some manufacturers are making a move towards sustainability and you can now find some plastic boxes made from recycled material, which is great!
The last option is a glass box. Although this is not a common purchase due to their increased price and delicate nature, if someone is looking for something extra special then this will be the ideal option for them to go with.
Resources:
Gift Boxes - Buy Me a Coffee
Large Gift Boxes - Glitch
Wholesale Packaging Boxes - Hashnode
Label Printing - Journo Portfolio
Gift Bags - TechPlanet